I am at McD watching the long, slow flow of customers who want the kind of help they’re used to but is no longer available. Phase 1 looks like confusion as it comes to the faces of the 40-something and 50-somethings, mostly males.
Do I stand at the counter and wait?
Should I call out?
Pacing across the small space can happen next followed closely by a look of exasperation.
Finally, anger shows up often with an awkward attempt to find others who are suffering similarly in their attempt to buy a Senior Coffee, even though it exists only in their memories.
Nothing works anymore.
You can’t get anything.
Then I realized that we all exist inside of a rapidly changing system. All includes the McD employees and even the people who conceived, designed and put the current system into action. Nearly all of them can remember at least a fews days before kiosks and in-app purchase came into being and fast food meant a uniformed high school kid lashed onto a computer terminal. That kid used to be the tip of the the sword, the singularity where all customer need confronted McD’s ability to accommodate or refuse it. Today, most employees are on the move and no one appears to be slacking off although some move with significantly more determination and purpose. I am talking about teenagers here.
High school age customers know the drill. A few order by app but but most seem to prefer the kiosk. That makes me wonder how they figure out who owes what and who is paying. Somehow it all evens out in the end. The creators of the new regime, and here I resist using the term corporate overlords because I realized that everyone, even the designers and engineers who created the new systems are, themselves, merely reacting to and adapting to continuously shifting sands. No one knows, before it’s tried, if self-check, in-app purchase will work and deliver us all safely to fast-food paradise.
But, back to anger, though sadly, to be sure. Being confused is dandy. I’ve been there. But, letting confusion slip into anger that’s dumped on a 17-year old making minimum wage is totally fucked up. There’s this one kid and I say kid because I honestly cannot say if the employee is a he, she or a they. Because of the employee’s voice I am going to refer to her as she. She is delightful. Big, black framed glasses with curly brown hair working its way out from under her McD baseball hat she has to wear. She seems to smile warmly at everyone, all the time. She is always pleasant. Everything is no problem while her smile goes from warm to warmer. If a smart lawyer saw her, he’d hire her simply for her pleasantness. Pick her up and drop her into a law firm and she’d be a perfect receptionist. Clients would love her. She’d make oodles more money and be on her way to whatever profession she might choose. Yet, who knows? Maybe McD is giving her a different kind of start toward the same kind of eventual destination.
I hope this.
What really bothers me, though, is the thought of some bilious adult, likely a man, being shitty toward her, the kind of shitty that takes the warm glow from her smile.




